Let’s bring your brand vision to life
I provide a unique experience for my clients through competitive design and strategy. From stunning digital and print materials to high converting campaigns, I impact my target audiences' perceptions and behavior.
Client Spotlight:
Flowering Pharmacy
Flowering Pharmacy is a brand that partners with performing artists to create must-have sustainable beauty products & wellness merch. From brand to marketing creative, to video advertisements and social media templates I provided them with all the design essentials to drive conversions for their brand.
About Victoria.
Leveraging the transformative power of design, I specialize in crafting distinctive brands that resonate with depth, significance, and iconic appeal. My expertise extends across the creation of captivating print and digital materials to the development of high-converting campaigns, consistently influencing the perceptions and behaviors of target audiences.
What sets me apart? I am dedicated to the strategic underpinnings of each project. Prioritizing a profound understanding of your ideal client's demographic and user journey, I ensure that every aspect of your website and brand is meticulously crafted to convert visitors into loyal customers and clients.
With a wealth of experience in brand and graphic design, digital marketing, and website design, my journey has evolved from a corporate environment to establishing my own freelance business. This journey reflects my unwavering passion for what I do, driving me to deliver not just designs but transformative brand experiences that leave a lasting imprint.
Signature Brand & Web Process
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We will start with a 30-minute consultation. You'll receive a completely custom proposal based on what we discuss for you to go over. Once you're ready to move forward, we'll make it official and start our process.
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We will start off by having an hour strategy session where we’ll talk about your audience, roadblocks in your brand, and creative solutions for achieving your goals. After the call, you’ll feel confident in what you do, who you do it for, and how to reach them. I’ll add this information to research I do on my own time to develop an easy-to-follow strategy for your brand.
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After we’ve completed the strategy and planted the roots, I’ll begin designing your brand identity. During this phase, I’ll create your custom color palette, primary and secondary logos, and brand patterns. I’ll wrap it all up with our detailed brand style guide that shows you how to use each and every piece.
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The additional elements of your brand really can make all the difference. If you’re looking to go beyond the basics, we’ll work together to create packaging design, physical product design, or extra pieces of collateral that add to your brand experience.
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Once we’ve created a brand built with purpose, I’ll move on to designing and developing a strategic website that speaks to your target market and converts them into customers.
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You did it, my friend. You’ve invested in your business, trusted me in this process, and you’ve built a brand that will truly make a difference. Congratulations — it’s time to launch your website and watch your brand grow!
Social Media Marketing
In today’s digital marketing landscape, a strategic social media marketing campaign is vital to your success. My approach to social media marketing is unique: lead with strategy and let the data dictate the future! If you already have a brand developed I will flawlessly match your brand tone and represent your company just as you would.
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When we add social media marketing to your digital marketing campaign, we don’t just jump in and start making posts on your behalf. First, we do our due diligence, and use our findings to dictate all actions going forward. Our research process is complex, and varies based upon your current social media presence and industry, but in general, our team will:
Examine your current social media presence and online personality
Review the activity of your competitors
Understand your goals with social media and inform you of what organic social media marketing can accomplish
Gain an in-depth understanding of your target customer and their lifestyle
Determine your budget and set a weekly organic content schedule
Evaluate the benefits of incorporating paid social ads into your digital marketing campaign
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This is the stage in our process where we show clients “our homework” and present our detailed plan. Our team reveals key findings from our competitive research and delivers a specific marketing plan, complete with strategic assessments, tactical recommendations, anticipated timeline and proposed deliverables.
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Once we have a strategy in place, we will get to work as indicated. Then, we will let data take the lead. As part of your ongoing social media marketing campaign, we will:
Coordinate blog content with the SEO team and use it for social posts
Create a monthly content calendar for an easy view of what we have planned
Provide you with access to approve all social posts
Touch base regularly to discuss overall successes and goals and to gain insight into upcoming events
Initiate business partnerships to help your social media presence flourish
Develop monthly analytics reporting so you can see how social media is making a difference
Keep an open dialogue to make sure your goals are being met and your expectations are being exceeded
Follow my journey on Instagram.
